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Leading metrics used to measure exhibit and event ROI worldwide 2016

Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016

The data displays the leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. During the survey, 21% of responding marketers stated they measured event ROI by attendance numbers.

Total	16	14	9	9	9
Planners	17	15	7	8	10
Marketers	21	13	10	9	9
Executives	14	13	11	9	7

Leading metrics used to measure exhibit and event ROI worldwide 2016

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