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Leading event marketing goals and strategies worldwide in 2017

Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017

The data displays the leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017. According to 29% of B2B marketers lead generation was the leading reasons why they were using event marketing. For 28% of B2C marketers the main goal of event marketing was community building.

Lead generation and sales	25	29	18
Community building	25	23	28
Other	18	16	21
Brand awareness	17	15	20
Customer relations	12	14	8
Employee training	3	3	3
Recruiting	1	0	2

Leading event marketing goals and strategies worldwide in 2017

StatInvestor