The data displays information on the leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017. During the survey it was found that 68% of respondents used in-house event planner services to manage in-person events.
In-house marketing operations | 72.8 |
In-house event planners | 68.2 |
Event management/event auomation software | 49 |
Mobile app | 43 |
Event marketing agencies | 38.4 |
Lead capture | 30.5 |
Other | 1.3 |
None of the above | 0.7 |