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Most effective channels for B2B event marketing promotion worldwide 2017

Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017

The data displays leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017. Email marketing was said to be the most effective according to 46% of respondents, followed by personal relationships at 18%.

E-mail marketing 46
Personal relationships 18
Content marketing 9
Paid social media 5
Organic social media 6
Word of mouth 8
Direct mail 5
Other 3
Cold calling 0
Organic search 0
Paid search 0