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Most effective channels for event marketing promotion worldwide 2017

Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017

The data displays the leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017. According to 40% of respondents e-mail was the most effective promotion channel, followed by 16% who said personal relationships are best tool for promoting events.

E-mail marketing 40
Personal relationships 16
Content marketing 9
Paid social media 5
Organic social media 8
Word of mouth 9
Direct mail 8
Other 2
Cold calling 1
Organic search 1
Paid search 0

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