Media & Entertainment » Advertising & Marketing » Trade show marketing | Global major trade show media coverage dissatisfaction reasons 2017

Reasons why big trade show attendees felt disappointed with their media coverage 2017

Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017

The data describes the leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017. The survey results show, that 31% of respondents felt dissatisfied with media coverage during major global trade show such as SXSW or Money200 becasue the interviews did not result in any articles.

Company’s news was lost in other trade show news stories 31
Media did not cover their company at all 31
Media interviews did not result in articles 23
Journalists were difficult to reach or did not show up for scheduled interviews 23
Company news appeared in a roundup of competitors 8

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