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View of social media usage effectiveness during trade shows 2017

Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017

The data displays the perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017. During the survey, 50% of respondents said that using social media marketing during trade shows helped bring more people to the company's booth.

Social media is a way to keep track of spontaneous show moments	78
Creates a channel through which people can experience show activities	78
Brings more people to the company’s booth	50
Creates more “stickiness”	36
Generates new contacts and helps with company recruitment	29
Helps generate leads	21

View of social media usage effectiveness during trade shows 2017

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