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Influence of events on purchase intent in the United States 2016

Influence of branded events on consumer purchase intent in the United States in 2016

The data describes information on the influence of branded events on consumer purchase intent in United States in 2016. In During the survey, 74% of the respondents said that they were more likely to purchase products promoted in this manner.

More likely to purchase 74
Same 25
Less likely to purchase 1

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