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Factors influencing purchase decision during events in the United States 2015

If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?

The data displays factors that most influences consumers' decision to purchase a product or a service promoted at an event they attended. During a survey of U.S. consumers it was found that 57% purchased a product or a service at an event because they gained a better understanding of the product/service from the event.

I sampled, used, or saw a demonstration of the product/service and liked it	80
I had a better understanding of the product/service from the event	57
I was given a coupon offering a discount	49

Factors influencing purchase decision during events in the United States 2015

StatInvestor