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Leading social media e-commerce referrers in North America 2016

Share of retail e-commerce traffic in North America referred by leading social media as of 1st half 2016

The data describes the share of retail e-commerce traffic in North America referred by leading social media as of the first half of 2016. During the measured period, 68% of social media referral traffic to e-commerce websites was generated through Facebook.

Facebook 68
Pinterest 13
Instagram 12
Reddit 3
Twitter 3
Other 1

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