The data displays radio's reach in the U.S. in 2018, broken down by age and gender. According to the source, during an average week in March 2018, radio reached 92.8% of all women between 35 and 64 years of age.
12+ | 89.9 | 89.7 | 90.1 |
12-17 | 86.7 | 84.7 | 88.7 |
18+ | 90.3 | 90.3 | 90.3 |
18-24 | 87.2 | 85.2 | 89.3 |
18-34 | 89 | 87.6 | 90.6 |
18-49 | 90.7 | 89.8 | 91.7 |
25-54 | 92.1 | 91.7 | 92.6 |
35-64 | 92.9 | 93 | 92.8 |
55+ | 88.8 | 90.1 | 87.6 |
65+ | 85.6 | 87.4 | 84.2 |