Radio reach in the United States in 2018, by age and gender

Weekly radio reach in the United States in 2018, by age and gender

The data displays radio's reach in the U.S. in 2018, broken down by age and gender. According to the source, during an average week in March 2018, radio reached 92.8% of all women between 35 and 64 years of age.

12+ 89.9 89.7 90.1
12-17 86.7 84.7 88.7
18+ 90.3 90.3 90.3
18-24 87.2 85.2 89.3
18-34 89 87.6 90.6
18-49 90.7 89.8 91.7
25-54 92.1 91.7 92.6
35-64 92.9 93 92.8
55+ 88.8 90.1 87.6
65+ 85.6 87.4 84.2