Media & Entertainment » Advertising & Marketing » U.S. Millennials: Media & Marketing | Leading radio formats of U.S. Millennials 2018

Leading radio formats of U.S. Millennials 2018

Leading radio formats among Millennials in the United States in 2018

The data displays the leading radio formats among Millennials (aged 18 to 34) in the U.S. in the first quarter of 2018. These categories were the most popular radio formats during any 15-minute period throughout the day, with country programming receiving the attention of 8.4% of the Millennial radio audience.

Pop contemporary hit radio (CHR) 10.9
Country 8.4
Adult contemporary (AC) 8
Hot adult contemporary (AC) 6.6
Urban contemporary 6.2
Mexican Regional 4.9
Classic rock 4.2
Classic hits 4.2

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