The data displays the Millennial eSports fans' attitude towards in-game play branding and sponsorship in the U.S. as of July 2016. During the survey 41% of responding Millennial eSports enthusiasts said they preferred to see brand logos on player uniforms or gear.
Do not enjoy brand sponsored messages by commentators in-game play | 72 |
Prefer brand logos on player uniforms and gear in-game play | 41 |