Media & Entertainment » Advertising & Marketing » U.S. Millennials: Media & Marketing | U.S. Millennial eSports fans view of branding 2016

Millennial eSports fans view of in-game branding in the United States 2016

Millennial eSports fans' attitude towards in-game play branding and sponsorship in the United States as of July 2016

The data displays the Millennial eSports fans' attitude towards in-game play branding and sponsorship in the U.S. as of July 2016. During the survey 41% of responding Millennial eSports enthusiasts said they preferred to see brand logos on player uniforms or gear.

Do not enjoy brand sponsored messages by commentators in-game play 72
Prefer brand logos on player uniforms and gear in-game play 41