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Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation

Millennial and Gen Z consumer relationship with brands worldwide in 2nd quarter 2017

The data displays data on Millennial and Gen Z consumer relationship with brands worldwide in the second quarter of 2017. It was found that 60% of responding Millennials claimed they stayed loyal to the brands they liked, as compared to 55% of Gen Z respondents who said the same.

I am a brand conscious person	42	50
Once I find a brand I like I tend to stick to it	55	60

Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation

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