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U.S. consumers who purchased products after seeing an internet ad in 2017, by age

Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by age group

The data describes the share of consumers who have purchased products after seeing an ad on the internet in the U.S. as of September 2017, by age group. According to the study, 51% of respondents aged between 18 and 29 years said they had purchased a product after viewing an online ad, as compared to 29% of respondents aged 65 years and older who said the same.

18-29	51	37	12
30-44	50	40	10
45-54	50	40	10
55-64	36	54	10
65 and older	29	56	15

U.S. consumers who purchased products after seeing an internet ad in 2017, by age

StatInvestor