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U.S. consumers influenced by social media ads to purchase products in 2017, by age

Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group

The data describes the share of consumers who have purchased products after seeing an ad on social media in the U.S. as of September 2017, by age group. According to the findings, 49% of consumers aged between 18 and 29 years said they had purchased products after viewing an ad on social media.

18-29	49	41	10
30-44	47	44	9
45-54	45	45	10
55-64	27	64	10
65 and older	22	64	14

U.S. consumers influenced by social media ads to purchase products in 2017, by age

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