U.S. Millennial internet users' response to YouTube ads 2016

Actions taken by Millennial internet users in response to YouTube advertising in the United States as of December 2016

The data describes information on the actions taken by Millennial internet users in response to YouTube advertising in the U.S. as of December 2016. According to the survey results, 59% of Millennials watched YouTube ads only until they were able to skip them.

Have an ad blocker 11
Watch ads untill they're finished 29
Watch until you can skip to your video 59