Media & Entertainment » Advertising & Marketing » U.S. Millennials: Media & Marketing | Digital ads influence on U.S. Millennials buying decisions 2016

Digital ads influence on Millennials' purchase decision in the United States 2016

Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016

The data displays the frequency with which U.S. Millennials felt influenced to make a purchase by selected digital ads as of August 2016. It was found that 13% of respondents aged between 18 and 34 years stated that promotional e-mails influenced their buying decisions all the time, while 32% said they had never felt influenced by ads in such e-mails.

Promotional e-mails 13 13 22 20 32
Ads on social media 12 12 20 19 37
Ads on news and entertainment websites 11 13 20 19 37
Promotional text messages (SMS) 11 14 170 14 44

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