The data describes the share of consumers in the U.S. who felt annoyed about advertising on search engines as of May 2017, broken down by age group. During the survey period, 27% of respondents aged 60 years or older had expressed that they felt annoyed by search engine advertising.
16-29 years | 31 | 28 | 21 | 13 | 2 | 6 |
30-59 years | 23 | 27 | 26 | 13 | 3 | 7 |
60 years and older | 27 | 27 | 21 | 10 | 4 | 13 |