The data presents the most popular product brands on Facebook, ranked by number of fans on the social network. As of April 2018, photo sharing app Instagram was ranked fourth with 54.3 million Facebook fans.
Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65% share of all brand posts.
