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Most valuable brands worldwide 2017

Most valuable brands worldwide in 2017, by brand value

The data shows a ranking of the most valuable brands in the world in 2017. IBM is the tenth most valuable brand in the world with an estimated brand value of 46.83 billion USD.

Apple	184.15	3
Google	141.7	6
Microsoft	78	10
Coca-Cola	69.73	-5
Amazon	64.8	29
Samsung	56.25	9
Toyota	50.29	-6
Facebook	48.19	48
Mercedes-Benz	47.83	10
IBM	46.83	-11
General Electric	44.21	3
McDonalds	41.53	5
BMW	41.52	0
Disney	40.77	5
Intel	39.5	7
Cisco	31.93	3
Oracle	27.47	3
Nike	27.02	8
Luis Vuitton	22.92	-4
Honda	22.7	3
SAP	22.64	6
Pepsi	20.49	1
H&M	20.49	-10
Zara	18.57	11
IKEA	18.47	4
Gillette	18.2	-9
American Express	17.79	-3
Pampers	16.42	2
UPS	16.39	7
J.P.Morgan	15.75	11
Budweiser	15.38	2
Hermès	14.21	11
Ford	13.64	5
eBay	13.22	1
Hyundai	13.19	5
Nescafe	12.66	1
Accenture	12.47	4
Audi	12.02	2
Nissan	11.53	4
Volkswagen	11.52	1
Philips	11.52	2
Axa	11.07	5
Kellogg's	10.97	-6
Goldman Sachs	10.86	16
L’Oréal	10.67	-2
Citi	10.6	3
HSBC	10.53	1
Porsche	10.13	6
Allianz	10.06	6
Siemens	9.98	6
Gucci	9.97	6
Canon	9.79	-12
HP	9.54	-8
Danone	9.32	1
Adidas	9.22	17
Adobe	9.06	19
Hewlett Packard Enterprise	8.95	-19
3M	8.95	9
Nestle	8.73	0
Starbucks	8.7	16
Sony	8.47	2
Colgate	8.33	-1
Morgan Stanley	8.21	14
VISA	7.82	1
Cartier	7.55	-2
Thomson Reuters	7.1	4
Lego	7.02	5
Santander	6.7	8
Huawei	6.68	14
Kia	6.68	6
Master Card	6.35	11
FedEx	6.23	12
Land Rover	6.1	7
Johnson & Johnson	6.04	4
Panasonic	5.98	-6
DHL	5.72	0
Harley-Davidson	5.67	3
Netflix	5.59	0
PayPal	5.41	12
Discovery Communications	5.41	-9
Tiffany&Co.	5.39	-6
Jack Daniel's	5.33	3
KFC	5.31	-7
SalesForce	5.22	0
Heineken	5.18	1
Burberry	5.14	-4
MINI	5.11	3
Ferrari	4.88	0
Caterpillar	4.87	-10
Sprite	4.84	-6
Shell	4.82	5
John Deere	4.78	-1
Corona Extra	4.78	6
Prada	4.72	-14
Dior	4.59	-7
Johnnie Walker	4.41	2
Smirnoff	4.29	1
Tesla	4.01	0
Moët & Chandon	4.01	-3
Lenovo	4	-1

Most valuable brands worldwide 2017

StatInvestor