The data shows the results of an online survey in which U.S. consumers were asked which holiday gifts they expected to purchase from 2012 to 2017. In 2014, some 28% of respondents stated they wanted to buy food or liquor items this holiday season.
2012 | 51 | 47 | 29 | 27 | 34 | 23 | 18 | 18 | |
2013 | 42 | 43 | 27 | 26 | 30 | 27 | 18 | 19 | |
2014 | 45 | 43 | 29 | 28 | 31 | 27 | 20 | 19 | |
2015 | 48 | 46 | 36 | 32 | 31 | 30 | 29 | 22 | 21 |
2016 | 50 | 48 | 36 | 31 | 32 | 34 | 26 | 21 | 22 |
2017 | 49 | 49 | 40 | 39 | 33 | 36 | 24 | 26 | 29 |