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Digital advertising expenditure in European countries 2016

European countries ranked by digital advertising spending in 2016 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data shows a ranking of European countries by digital advertising spending in 2016. The UK was the biggest online ad market in Europe, with over 12.5 billion USD spent on digital advertising.

United Kingdom	12547
Germany	5448
France	4004
Russia	2294
Italy	2178
Netherlands	1952
Spain	1633
Sweden	1460
Denmark	1074
Switzerland	1050
Norway	971
Poland	786
Austria (gross)	725
Belgium	511
Turkey	451
Finland	376
Ireland	233
Hungary	201
Czech Republic	167
Portugal	148
Ukraine	117
Slovak Republic	90
Romania	59
Croatia (gross)	32
Serbia	24
Bulgaria	52
Estonia	22
Lithuania	21
Slovenia	17
Latvia	18
Montenegro	1

Digital advertising expenditure in European countries 2016

StatInvestor