The data shows the distribution of online advertising spending by format in Western Europe in the first half of 2017. In the first six months of that year, spending for online paid search advertising was 9.42 billion euro.
Total | 19.5 |
Paid search | 9.42 |
Display | 7.08 |
Of which video display | 1.48 |
Of which non-video display | 5.6 |
Classifieds and directories | 3 |