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Online advertising spending in Western Europe 2017, by format

Online advertising spending in Western Europe in the 1st half 2017, by format (Figures expressed in billions of euros)

The data shows the distribution of online advertising spending by format in Western Europe in the first half of 2017. In the first six months of that year, spending for online paid search advertising was 9.42 billion euro.

Total 19.5
Paid search 9.42
Display 7.08
Of which video display 1.48
Of which non-video display 5.6
Classifieds and directories 3