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Leading TV advertisers during the NCAA championship 2017

Advertising spending of leading TV advertisers during the NCAA championship in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes advertising spending of leading TV advertisers during the NCAA Division I men's basketball championship in 2017. The Coca Cola Company spent 56 million USD on advertising during this event. In 2015, the average TV rating of March Madness games was 6.5 points.

General Motors Corp 83
AT&T Inc. 66
Coca-Cola Co. 56
Capital One Financial Corp. 50
Berkshire Hathaway 41
Samsung Group 40
Nissan Motor Co. Ltd. 32
Anheuser-Busch InBev 32
Apple Inc. 31
Yum Brands 29

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