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Digital advertising spending in the UK 2010-2018, by format

Digital advertising spending in the United Kingdom from 2010 to 2018, by format (Figures are expressed in millions of British Pounds, except where otherwise indicated)

The data shows digital ad expenditure, by format, in the UK from 2007 to 2016, with forecast to 2018. In 2012, display ad spending exceeded one billion GBP. Paid search spending was highest of all ad formats during the period in consideration.

2007	17	585	592	1619
2008	10	715	637	1987
2009	6	658	755	2097
2010	56	718	1050	2245
2011	75	587	934	2708
2012	64	809	1069	3087
2013	57	875	1335	3471
2014	72	1054	1832	3768
2015	91	1157	2596	4361
2016	103	1279	3178	4966
2017	112	1341	3743	5600
2018	120	1366	4173	6200

Digital advertising spending in the UK 2010-2018, by format

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