The data displays the programmatic display advertising spending in Europe from 2012 to 2016. In 2016, roughly 8.1 billion euro were spent on programmatic display ads (42.7% increase since 2015).
2012 | 984.5 |
2013 | 1947 |
2014 | 3339 |
2015 | 5685 |
2016 | 8111 |