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Europe: programmatic display ad spend 2012-2016

Programmatic display advertising spending in Europe from 2012 to 2016 (Figures expressed in millions of euros)

The data displays the programmatic display advertising spending in Europe from 2012 to 2016. In 2016, roughly 8.1 billion euro were spent on programmatic display ads (42.7% increase since 2015).

2012 984.5
2013 1947
2014 3339
2015 5685
2016 8111