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Programmatic desktop display: advertising spend in Europe 2013-2016

Programmatic desktop display advertising spending in Europe from 2013 to 2016 (Figures expressed in millions of euros)

The data shows advertising spending on programmatic desktop display advertising in Europe from 2013 to 2016. In 2016, nearly 5.4 billion euro were spent on programmatic desktop display ads (66% of the total programmic ad expenditure that year)

2013 1841
2014 2900
2015 4093
2016 5353

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