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Europe: programmatic mobile display ad spend 2013-2016

Programmatic mobile display advertising spending in Europe from 2013 to 2016 (Figures expressed in millions of euros)

The data shows programmatic mobile display advertising spending in Europe from 2013 to 2016. In 2016, mobile display advertising spending came to roughly 3.5 billion euro (87.8% increase compared to 2015).

2013 222
2014 597
2015 1864
2016 3500