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Distribution of programmatic advertising adoption in Europe 2016, by region

Adoption of programmatic advertising technology in Europe in 2016, by region

The data shows the distribution of programmatic advertising technology adoption in Europe in 2016, broken down by region. It shows that 95% of agencies in Western Europe had adopted programmatic advertising technology.

Europe (total) 95 5
Western Europe 95 5
Central & Eastern Europe 79 21
Northern Europe 95 5
Southern Europe 87 13

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