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E-book purchasing locations in the United States 2016 by age

Preferred e-book marketplaces among consumers in the United States as of September 2016, by age

The data describes information on the preferred e-book marketplaces among consumers in the U.S. as of September 2016, sorted by age. According to the source, 90% of Millennial respondents aged 18 to 34 preferred to shop at Amazon for e-books.

Amazon 90 81
eBooks.com 27 14
Google Play Books 26 14
Apple iBooks 19 9
Nook Store 10 12