The data describes information on the preferred e-book marketplaces among consumers in the U.S. as of September 2016, sorted by age. According to the source, 90% of Millennial respondents aged 18 to 34 preferred to shop at Amazon for e-books.
Amazon | 90 | 81 |
eBooks.com | 27 | 14 |
Google Play Books | 26 | 14 |
Apple iBooks | 19 | 9 |
Nook Store | 10 | 12 |