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U.S. consumers familiar with e-reading device brands or products April 2017

Which e-Reader brands/products are you familiar with, even if it is just by name?

The data displays the e-reading device brands or products consumers are familiar with in the U.S. in 2017. During the survey, 77% of respondents stated that they were in general familiar with Kindle brands or products, not with a specific model.

Kindle in general, no specific model	77
Nook in general, no specific model	56
Kindle Paperwhite	36
Kindle Touch	31
Kobo in general, no specific model	11
Kindle Voyage	8
Nook GlowLight	8
Kindle Oasis	7
Kobo Touch	4
Nook GlowLight Plus	3
Kobo Glo	2
Kobo Aura	2
Kobo Mini	2
Other	2
I do not know any e-reading devices	6

U.S. consumers familiar with e-reading device brands or products April 2017

StatInvestor