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U.S. Millennials: e-reader ownership 2015, by brand

Leading brands of e-reading devices owned by Millennials in the United States as of January 2015

The data describes the leading brands of e-reading devices owned by Millennials in the U.S. as of January 2015. The source found that among U.S. consumers aged between 18 to 34 years, 50% said they had a Kindle e-book reader.

Kindle	50
Other	36
Kobo	9
None/not appplicable	4
Nook	1

U.S. Millennials: e-reader ownership 2015, by brand

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