The data describes data on the growth of the global media and entertainment spending between 2016 and 2021, broken down by sector. The source projected that radio spending would grow by 2.1% annually in the presented period. The highest growth would be found in internet video, which would rise by 11.6% between 2016 and 2021. As a result, the revenue from global internet advertising is projected to grow from 153.65 billion USD in 2015 to 260.36 billion USD in 2020. This increase in revenue will be seen across all types of internet advertising, including display, classified, and paid search.
Internt video | 11.6 |
Internet advertising | 9.8 |
Video games | 8.2 |
Internet access | 6 |
Cinema | 4.4 |
Out-of-home advertising | 3.8 |
Music | 3.5 |
TV advertising | 2.8 |
Business-to-business | 2.7 |
Radio | 2.1 |
TV & video | 1.3 |
Book publishing | 1.1 |
Magazine publishing | -0.5 |
Newspaper publishing | -2.7 |