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Newsbrand reach in the UK 2017, by sector and nation

Share of adults consuming newspaper brands monthly in the United Kingdom from October 2016 to September 2017, by nation and sector

The data displays the monthly reach of newspaper brands in the UK from October 2016 to September 2017, by nation and sector. Reach was highest in Scotland in the popular news brand sector, with 75% of the adult population reading these types of newspaper brands at least once monthly during the period in consideration.

Total market 90 92
Quality 70 65
Popular 69 75
Mid-market 63 57
Scottish regional 27