The data displays the monthly reach of newspaper brands in the UK from October 2016 to September 2017, by nation and sector. Reach was highest in Scotland in the popular news brand sector, with 75% of the adult population reading these types of newspaper brands at least once monthly during the period in consideration.
Total market | 90 | 92 |
Quality | 70 | 65 |
Popular | 69 | 75 |
Mid-market | 63 | 57 |
Scottish regional | 27 |