The data displays the uplift to print newsbrand readership from digital platforms in the UK between October 2016 to September 2017, by nation and sector. Uplift was highest in Scotland in the quality newsbrands sector, at 481%.
Quality newsbrands | 285 | 481 |
Mid-market newsbrands | 259 | 414 |
Popular newsbrands | 207 | 139 |
Scottish regional newsbrands | 43 |