The data displays the average monthly reach of the leading national newspapers in the UK October 2016 to September 2017. The print title of middle-market tabloid newspaper Daily Mail (including The Mail on Sunday) and its website dailymail.co.uk had the highest reach with an average of approx. 14.3 million individuals reached per month through both its print and digital formats. The Sun (including the Sun on Sunday) and the Guardian (including the The Observer) had the second and third highest monthly combined print and website reach among British national newsbrands in the period of consideration, with around 13 million and 10 million individuals reached on average, respectively.
