The data shows average issue reach of the leading newspapers in the UK in 2013 and 2016. The Sun had the highest penetration of the United Kingdom population over 15 years of age, with 7.5% of individuals reached by each issue on average in 2016.
The Sun | 11.4 | 10.3 | 8.7 | 7.5 |
Daily Mail | 8.2 | 7.2 | 6.8 | 6.3 |
Metro | 6.3 | 6.3 | 6.3 | 5.5 |
Daily Mirror/Record | 6.2 | 5.6 | 4.5 | 4.1 |
Daily Mirror | 4.8 | 4.4 | 3.6 | 3.4 |
London Evening Standard | 2.9 | 3.4 | 3.4 | 3.2 |
The Daily Telegraph | 2.6 | 2.3 | 2.2 | 2.2 |
The Times | 2.2 | 2.1 | 2 | 1.9 |
The Guardian | 1.6 | 1.4 | 1.6 | 1.6 |
Daily Express | 2.1 | 2.1 | 1.5 | 1.6 |
Daily Star | 2.2 | 2 | 1.6 | 1.5 |
i | 1.1 | 1.1 | 1 | 1 |
Daily Record | 1.4 | 1.2 | 1 | 0.8 |
The Independent | 0.7 | 0.5 | 0.5 |