The data displays the most noticed ads across print and digital media in Canada as of February 2018, broken down by category. The findings show that 52% of automotive ads were read by digital newspaper readers, compared to 26% which were noticed or read by Canadians on social media.
Printed newspapers | 66 | 37 | 48 | 45 | 62 |
Digital newspapers | 52 | 29 | 35 | 37 | 41 |
Social media | 26 | 19 | 22 | 29 | 33 |
Search engines | 30 | 17 | 22 | 21 | 23 |