Media & Entertainment » Books & Publishing » Newspapers in Canada | Canada most effective ad categories in print and digital media 2018

Most read ads in print and online media in Canada 2018, by industry

Most noticed ads across print and digital media in Canada as of February 2018, by category

The data displays the most noticed ads across print and digital media in Canada as of February 2018, broken down by category. The findings show that 52% of automotive ads were read by digital newspaper readers, compared to 26% which were noticed or read by Canadians on social media.

Printed newspapers 66 37 48 45 62
Digital newspapers 52 29 35 37 41
Social media 26 19 22 29 33
Search engines 30 17 22 21 23