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Importance attached to digital subscription services in the United States 2016, by type

Which of the following subscription services is the most important to you at this time?

The data displays data on the importance attached to digital subscription services in the U.S. as of March 2016, by type. During the survey, 32% of respondents stated that out of the services they subscribed to, shopping services were the most important to them at that point in time.

Over the top/ video on demand 40
Shopping 32
Audio services 9
"Print" media 4
Professional services 4
Lifestyle 3
Financial services 3
Health & wellness 3
Learning services 1
Dating services 1

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