The data displays data on attitudes towards various methods of paying for news in the U.S. as of November 2015. During a survey, 6% of respondents stated they would be very likely to consider using points or miles from a loyalty program to pay for a subscription.
Paying a subscription fee to access every article from a publication | 59 | 12 | 10 | 10 | 4 | 5 |
Use a single app to access all my preferred news sources, register my credit card and pay small amount for individual articles as needed | 59 | 10 | 11 | 9 | 5 | 6 |
Use points or miles from a loyalty program to pay for a a subscription | 56 | 10 | 10 | 12 | 5 | 6 |