The data illustrates the importance of social media to professional tasks performed by journalists in the U.S. in 2016. According to the source, 58% of respondents stated that social media was very important for interacting with their audience.
Publishing and promoting | 3 | 3 | 8 | 24 | 62 |
Interacting with audience | 3 | 4 | 13 | 23 | 58 |
Monitoring other media/what's going on | 4 | 5 | 12 | 35 | 45 |
Networking | 5 | 5 | 18 | 33 | 39 |
Sourcing information | 6 | 11 | 26 | 31 | 27 |
Checking/verifying information | 11 | 23 | 29 | 18 | 19 |