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Monthly magazine penetration in Finland 2017, by age group and device

Share of people reading magazines monthly in Finland in 2017, by age group and device

The data displays the result of a survey on monthly magazine penetration in Finland 2017, by age group and device. In 2017, print was still the leading consumption form of magazines in Finland. In the age group of 12 to 17 years, 44% of respondents used a mobile phone to read magazines. The usage of a tablet or an e-reader when reading a magazine was the highest in the age group of 35 to 44 years, amounting to 26%.

12 to 17 years 59 28 44 20
18 to 24 years 60 38 43 18
25 to 34 years 71 37 40 20
35 to 44 years 80 37 37 26
45 to 64 years 85 31 19 20
Over 65 years 88 22 10 13
All age groups 79 31 26 18