The data shows the average time spent per day with selected media in Sweden in 2016, by gender. Women spent more time on media in general, however men spent more time on reading newspapers (25% versus 24% of females).
Television | 99 | 96 |
Radio | 81 | 81 |
Social media | 40 | 53 |
Daily newspaper | 25 | 24 |
Books | 17 | 26 |
Magazines | 10 | 12 |
Downloaded/streamed films | 10 | 9 |
Video clip | 9 | 7 |
Teletext | 4 | 3 |