The data shows the average daily TV reach in Sweden from 2007 to 2016. As of 2010, television reached 71% of the Swedish population aged three years and older.
2007 | 71 |
2008 | 69.3 |
2009 | 70.3 |
2010 | 71 |
2011 | 70.7 |
2012 | 71.2 |
2013 | 69.1 |
2014 | 66.1 |
2015 | 65.2 |
2016 | 63.6 |